Recently I came across the Col-Pop, a new fast food packaging first seen in South Korea and is now coming to America. My first thought was that this is brilliant. As a person that has eaten many meals on the go I appreciate the thought process.
I also thought about the other possibilities that this product could hold. Movies and sporting events could benefit the most from this idea; at both places you usually have to climb over people with your drinks, nachos, popcorn and in my case a soda and Sour Patch Kids at the movies (a youthful treat I haven't been able to kick).
This same company has also discussed the idea of French fries, spaghetti and fried mozzarella balls in these handy-dandy Col-Pop containers. I started to envision people walking their dogs talking on their Bluetooth's eating spaghetti all at the same time. It was this vision that made me stop and think, is this okay with me?
As the minutes went by I started think about the social issues that are also served in this package. Are we too concerned with convenience in today's fast paced society? Are we taking "cupholder cuisine" too far? Do we really need this?
I'm all for creativity and this is certain a creative product. So I leave you with these final thoughts:
- Have we finally reached the climax of our snacking potential or are going to see more of these products in the future?
- What is the most creative packaging that you have seen in the last year in America or traveling abroad? If you have pictures, please share.
Brilliantly written article. Somebody really knows their food! Sourpatch Kids...what about the gummy bears??
A Fan
Posted by: John Smith | March 27, 2008 at 12:47 PM