Day 2 has found my eyes opening wider and my mind sponging every ounce of creativity.
There were a lot of fabulous Canadian products showcased at Sial; my favorite being maple caramel.
The overarching buzz at Sial came from the following call outs:
- Organic & natural
- Premiumization
- Fruits - exotic seemed to have bigger call outs
- Authentic ingredients/techniques
- Sustainable/environmental concerns
One of my favorite products today was avocado oil from Chile. The vibrant color embellished the thought of we all eat with our eyes first. The assertive flavor and creamy smoothe mouthfeel is condusive to an array of culinary possibilities. Another interesting product was square veggie chips with flavors like herbes de provence, sundried tomato & basil and pesto.
Innovative packaging and innovations in food & beverage go hand in hand; as packaging can be that point of difference that positions the product with an ownable point of difference. It was interesting to walk the show and see what caught my eye and then reflect on why some products resonated more than others. For me, simple clean packaging that evokes an emotional connection or functional solution is key.
more tomorrow...
Comments