In the past days since writing about Col-Pop, I have been contemplating reasons why it just might succeed in America.
First, the American consumer has to be more money conscious than any time in the last two decades and this in turn will make the need for cheaper meals. These consumers will be frequenting fast food restaurants, so the battle for the "fast food dollar" will heat up and creative packaging will just be another weapon in an operator's arsenal.
Second, at the same time the consumer is watching their wallet, they are also on the go. This is where Col-Pop finds it niche. The new marketing buzzword is "Cupholder Cuisine" which could not be truer. From hectic business men and women to moms running around their kids to school and practices, more and more meals will be eaten in automobiles. The Col-Pop has, and any future packaging will have to, take this into consideration.
Because who wants to spend that extra dollar on a french fry and ketchup mishap when they need that money to drive the car. We live in interesting times so why shouldn't the packaging be interesting and functional too.
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